Should you write for the web?

It’s easy to overlook the simple fact that as a web writer, you’re also a web reader. Consider for a moment some of the last sites you visited. What format did they use to get their message across?

Were they all text only? Or did they include news feeds, videos, podcasts, photo essays, or even 140 character tweets?

As a reader, which do you find easier to use? As a writer, how many of these methods are you using to make life easy for your reader to get at your content?