Archive | May, 2009

Titles, metadata’s No. 1 superhero ability

20 May

Titles are the hardest working pieces of writing on your site, and demonstrate perfectly why metadata deserves the title of superhero of the Internet.

The title is inevitably going to be seen many more times than the page itself. It will be seen by people who read the page, as well as those who don’t. Many readers will see the page title as a link, either on your own site or somewhere else. It’s essential that page titles make sense when used outside the context of the original page.
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